It's Bumble and bumble's answer to the gels and mousses that flooded the market in the late 1980s, around the time when it was conceived. It's neither a gel nor a mousse, yet works a lot like both. Styling Creme is a setting medium that works well for many hair types, holding fairly firmly and giving extra texture. People with curly hair love it for definition; it's great for thick, heavy hair when blow-drying, and for combing through short styles that dry naturally (also contains a UV filter). You may have noticed some changes to Styling Creme. To keep up with the eco-conscious times, Styling Creme has been reformulated to comply with environmental regulations. As a result, the way we use the product and its performance results and effects have evolved.

Amodimethicone: Combabililty, sheen, curl retention Benzophenone-4: UV protection Cetrimonium Chloride: Combability, elasticity, softness, static reduction Glycerin: Softening PVP/VA Copolymer: Hold, structure Vinyl Caprolactam/PVP/Dimethylaminoethyl Methacrylate Copolymer: Light flexible hold

Use anytime; after Prep or Tonic Lotion. Work through damp hair and style. The more you use, the more hold you'll get. Use with a blow-dryer for more volume and softer hold. Styling Creme + a drop of DeFrizz mixed in = humidity-proofing, softer hold Finish with Brilliantine for separation and shine.