In typical grass-is-always-greener fashion, naturally curly women often wish they had anything but. Bumble and bumble endured a period when early 'friends' of Jennifer Aniston were burning out our blow-dryers in pursuit of her suddenly famous hairstyle. They came in droves, and being New Yorkers, they wanted it faster, better and cheaper, not to mention straighter. So Bb. came out Straight away with a win-win solution. A blend of no fewer than five types of silicones, it makes short work of the curliest client, and properly coached in the art of the blow-dry, sends them home with a valuable tool.

Cyclomethicone: Shine Demthiconol: Combability, flyaway reduction Dimethicone: Gloss, smoothness Phenyl Trimethicone: Gloss, smoothness

Use anytime; after Prep or Tonic Lotion, before heat styling. Squeeze onto palm, work through damp hair with fingers. Blow-dry under high tension to straighten. Straight first + Thickening Spray after = extra body and hold Straight first + Gloss after = high shine If you aim to tame normally wild and crazy curls to a glistening cascade grazing the shoulders, towel-tousling and shaking hair upside-down is a surefire road to pouffiness. Dry hair by pressing a towel to the head (like a do-rag) to initiate the downward trend.