Avoid that gradual reddening (it's maddening!) - this low pH, extra-mild formula avoids stripping, neutralizes oxidation, smoothes cuticles & subtly enhances colour. Colour Support Shampoo must be used with conditioner. It is formulated without moisturizers that coat hair and hinder colour absorption, leaving hair without the softness we've become accustomed to. For the same reason, avoid using any other shampoo before using Colour Support Conditioner, as it may leave a barrier that will render colour-enhancing properties ineffective.

Pigment Complex: subtle color boost, fade prevention Benzophenone-4: UV protection PEG-10 Sunflower Glycerides: shine, combability

You can use every second wash. Wet hair, lather shampoo in palms, massage through and rinse thoroughly. Follow with Colour Support Conditioner.