Windle & Moodie is pioneering British style tailored to the modern, health and eco-conscious consumer. An extension from the brand's award-winning salon in Covent Garden, the haircare line combines tea-infused shampoos and conditioners and performance-driven styling.
The founders, renowned hairdressers Paul Windle and Neil Moodie, left no stone unturned, working closely with independent chemists in the search of innovative technologies, natural ingredients and sophisticated fragrances. Windle & Moodie is staying true to their British heritage, and all products are designed, tested and made in the UK.
I have been hairdressing for 33 years. I have been lucky enough to work with the most creative people in our industry. From great hairdressers and educators to marketing geniuses and product innovators. Some became famous, and many of the most creative innovators are little known.
When I started hairdressing, there were very few products available. We would try and mix anything to get a look. We had to make do with substitutes such as hand cream, sowing machine oil, talcum powder, sugar or salt mixed with water. We would often use existing hair products for their unintended use to get an effect or help prepare (hair) the fabric we work with. More recently, tea and volcanic ash have inspired us.
My personal product knowledge for styling has its roots in editorial hairdressing.
However 20 years ago I was accidently introduced to the world of French pharmacy hair products, where I discovered an Aladdin's cave of wonderful shampoos, conditioners, lotions and potions to treat the hair and scalp.
My search has taken me frequently to Paris, Milan, Tokyo, New York and Seoul - not for fashion, but in search of great product innovation. As is often the case, much was found at our own doorstep with the team I have worked with for decades. Our salon in Covent Garden remains our lab. Our clients' opinions are taken as greatly privileged information.
There are many stories to share about the true origins of our products.
Following 10 years of hairdressing in the salon, I made the transition in 1993 into editorial session work. Now in my 30th year of hairdressing, I've gained a wealth of knowledge not only about hair, but also the beauty industry itself, plus I've had the pleasure and honor to work alongside and collaborate with some of the biggest fashion and beauty pioneers.
One of the greatest aspects about editorial hairstyling is having the freedom to experiment and create by breaking some of the fundamental rules, whether this is through the unconventional use of products or hair styling techniques.
For a total of 12 years I have worked under contract for two high end product lines as a freelancer. This introduced me to the process of product development and eventually sparked off my interest into the possibilities of creating a bespoke product line.
The Windle and Moodie brand is about the joining of forces between Paul Windle and myself, combining our varying aspects of hairdressing and wealth of product knowledge to create a unique range that accommodates everybody, whether it be clients in the salon or models on a shoot or in a fashion show.