Sumotech is a distant, contemporary off-spring of traditional Sumowax and, like many of Bumble and bumble's styling products, a hybrid. It's not a wax, not a paste and not a creme, but in some ways all of them. In any case, it quickly became an all-time favourite with both men and women: our Wall Street clients love its 'memory' - they can look buttoned-down and groomed by day, and then funk it up with a flick of the wrist at night. One of our Account Consultants with afro-textured curls swears she can blow-dry her hair sleek and wavy with it, and it'll last all week (another miracle of modern technology).

Glycerin: Softening Lanolin Wax (Lanolin Cera): Conditioning, moisture PEG-40 Hydrogenated Castor Oil: Shine, easy rinsing PEG-8 Beeswax: Smoothness PVP: Body, fullness

Anytime; after Prep or Tonic Lotion, (wait until dry) before styling. Spread a dime-sized dab or two onto palms and work through barely damp or dry hair with fingers and style. Work quickly and try not to overwork; spray down with Tonic (or Gloss) to rework or to cut hold. Sumotech + Grooming Creme mixed in = less hold, more weight