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ANNOUNCING OUR NEW SS17 CAMPAIGN

Jun 06, 2017

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Hi Everyone, 

We wanted to introduce you to our new SS17 campaign which we're very excited about. 

As history tends to repeat itself, so does fashion. Our SS17 campaign has done just that and more. 

Our Creative director neil Moodie has revisited the 90's and collated images from when Indie rock was at its peak. 

Neil Worked with the likes of Corinne Day,  one Kate Moss' original and most championed photographers, where their combined talents soared sky high right up until Corinne''s untimely death.

Re-examining the prevalence of pioneering 90's hair, Neil has brought back to life Grunge hairstyles that evoke inevitable charisma. Never overstyled and staying true to that era, these images show off various natural textures, exposing countless great haircuts and styles without shying behind any trickery or gimmicks. 

With strikingly sharp black and white photography, these simple and occasionally punk looking styles, embody a slight "at home haircut" feel to uncover authentic personalities and amplify the overall look. 

Neil's Quote on the shoot - "I bought sixteen year old schoolboy uniforms from John Lewis, an old Corinne Day and stylist Melanie Ward trick from the grunge days, and asked the models to come wearing old t-shirts. Some of the t-shirts I provided - no joke"

 

 

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CREDITS:  

Photogrpaher : NIk Hartley 

Hair & Art Direction: Neil Moodie 

Make-up Celine Bopp 

Models: Adam,  Hamda, Lais, Britta, Isobel, Izzy, Ellie &  Ninouk 

Styling: Neil Moodie, the team and the models. 

Hair assistants: Roger Cho and Valentin Massonet. 

Thanks to The Squad Management, Wilhelmina Agency and Love Retouch. 

 

 

 

 

 



Category: Style Ideas

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